Itch That Niche
By Roy Primm

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Fact: The person who finds or creates a special niche gets the cream of our societies financial rewards. Whether you’re Bill Gates or Joe Average.

The niche, and the person who creates them, is the main factor that separates one product from 12 others.

To out-niche your competitors you must focus on these “15 commandments” of niche creation at all times. Observe the ones you can apply to your business, product, or service - and watch your profits soar.

15 Principles of Creating A Niche (In alphabetical order)

1. The Principle of "Adaptation" - The easiest way to create a new idea is to do what others in another business or industry is doing. Next, see if you can adapt it to your own business, product, or service.

2. The Principle of "Addition" - Can you add something extra to your product or service that your competition doesn’t have or isn’t doing?

3. The Principle of "Combination" - “What positive elements can you combine from another product or service to make yours better?” A candy bar did it with simple peanut butter and chocolate, and made a successful new product. So can you!

4. The Principle of "Customization" - Can you find little ways to personalize a part of your product or service for your customers? People love the personal touch - that means so much. Can you make your product or service more personal and less cookie-cutter?

5. The Principle of "Easier" - Can you find more ways to make your product or service easier to buy, use, own, recommend to others, or attract repeat customers?

6. The Principle of "Elimination" - What negative or inconvenience can you eliminate for your customer with your product or service? Today people not only pay extra for more, they’ll pay extra for less. Less irritations, less waiting, less inconveniences, less risk, less pain, etc.

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7. The Principle of "Enlargement" - Do people like your service or product? Then it’s a sure-fire bet there is a segment of your market that would like even more of it. Can you super-size something?